Such events made a huge credence to the virtual worlds among the business community and propelled into the boardrooms of marketing firms and multinational companies. Visitors could interact with features of hotels and visualize its interiors and poolside design architecture. Starwood Hotels created a virtual replica of Aloft Hotel in Second Life to enable potential customers to tour and experience their new product. IBM employees use virtual worlds to host business meetings and conferences with its clients. The virtual world landscape has changed substantially and it still keeps on changing with time. The influx of Fortune 500 companies like Toyota, Starwood and IBM in the virtual world of Second Life,also known as ‘SL,’ has generated much publicity in the year of 20(Reuters 2006). Examples of MMORPGs include WOW (World of Warcraft), LOTR (Lord of the Rings) and Final Fantasy. A MMORPG or ‘ Massively Multiplayer Online Role Playing Game‘ is similar to virtual world, but usually includes a goal like accumulating points, defeating the enemy and more. The virtual world is not just limited to that but it also exists in online gaming called MMORPG. For example: moving clouds, water movement, wind effect, etc.įew examples of popular virtual worlds include Second Life, IMVU, Twinity, etc.
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